Sniffing Out What’s Real
We’ve earned a reputation for persistence, a nose for discovering what actually makes your customers tick and loyalty to producing results. There’s a solution to your branding challenge, and we won’t stop until we find it.
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Our Approach
Experience + instinct = unique point of view. We know where to look to find answers that make a difference.
The Work
Real solutions to real problems. We follow the trail from customer need to strategy to business success.
Fresh Findings
Scenting the wind. We stay alert for signs of change and share our take on opportunities in the landscape.
We’ve Served B2B and B2C Clients Across a Range of Industries
Results for Our Clients
Understanding Why & How Consumers Buy
Uncovering what Welch’s products mean to purchasers provided insights for developing a shopper marketing program that energized sales and accelerated purchase frequency.
Interrupting the Purchase Pattern
Leveraging plumbers’ emotional response to water heater failure broke the like-for-like replacement cycle in an award-winning campaign for Rheem’s new commercial product.
Using Archetype Analysis to Engage Customers
Campaign strategy for K-Flex’s new Titan product featured durability demonstrations depicting the Hero archetype, winning brand share and achieving double-digit sales growth.
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